CRM Lifecycle Director

A company is looking for a CRM Lifecycle and Retention Director. Key Responsibilities Develop and execute retention strategies to increase customer lifetime value and repeat purchase rates Manage SMS scheduling and oversee the development of email campaigns while ensuring brand voice consistency Lead and develop team members, fostering a culture of innovation and collaboration Required Qualifications 5+ years of experience in CRM, lifecycle marketing, or retention marketing, preferably in eCommerce Proven track record of increasing repeat purchases and optimizing retention strategies Strong expertise in Klaviyo, including flows, triggers, segmentation, analytics, and reporting Hands-on experience with SMS and email marketing campaign execution Ability to manage multiple brands while maintaining strategic consistency

Apr 3, 2025 - 14:34

A company is looking for a CRM Lifecycle and Retention Director. Key Responsibilities Develop and execute retention strategies to increase customer lifetime value and repeat purchase rates Manage SMS scheduling and oversee the development of email campaigns while ensuring brand voice consistency Lead and develop team members, fostering a culture of innovation and collaboration Required Qualifications 5+ years of experience in CRM, lifecycle marketing, or retention marketing, preferably in eCommerce Proven track record of increasing repeat purchases and optimizing retention strategies Strong expertise in Klaviyo, including flows, triggers, segmentation, analytics, and reporting Hands-on experience with SMS and email marketing campaign execution Ability to manage multiple brands while maintaining strategic consistency