![Building A Digital PR Strategy: 10 Essential Steps for Beginners [With Examples]](https://buzzsumo.com/wp-content/uploads/2023/09/Building-A-Digital-PR-Strategy-10-Essential-Steps-for-Beginners-With-Examples-bblog-masthead.jpg)
![How One Brand Solved the Marketing Attribution Puzzle [Video]](https://contentmarketinginstitute.com/wp-content/uploads/2025/03/marketing-attribution-model-600x338.png?#)
Alok Sama on corporate finance in the fast lane
The former SoftBank CFO describes the culture shock of moving from traditional corporate finance to dealmaking at the cutting edge of technology, and what led him to write a book.
The former SoftBank CFO describes the culture shock of moving from traditional corporate finance to dealmaking at the cutting edge of technology, and what led him to write a book.
