Digital Tagging Manager
A company is looking for a Digital Tagging Manager to lead the implementation and management of digital tracking across eCommerce web pages. Key Responsibilities Oversee the implementation, maintenance, and troubleshooting of tags in Adobe Data Collection and support legacy Google Tag Manager items Collaborate with marketing and development teams to define tagging requirements for tracking user behavior and conversions Conduct audits and quality assurance processes to ensure tags function correctly and comply with standards like GDPR and CCPA Required Qualifications Bachelor's degree in marketing, analytics, or computer science 3+ years of experience in digital marketing technologies, particularly tag management and web analytics Technical knowledge of CSS, JavaScript, or HTML for implementing and troubleshooting tags Understanding of Customer Data Platforms (CDPs) and data unification strategies Adobe Analytics certification is a plus
A company is looking for a Digital Tagging Manager to lead the implementation and management of digital tracking across eCommerce web pages.
Key Responsibilities
Oversee the implementation, maintenance, and troubleshooting of tags in Adobe Data Collection and support legacy Google Tag Manager items
Collaborate with marketing and development teams to define tagging requirements for tracking user behavior and conversions
Conduct audits and quality assurance processes to ensure tags function correctly and comply with standards like GDPR and CCPA
Required Qualifications
Bachelor's degree in marketing, analytics, or computer science
3+ years of experience in digital marketing technologies, particularly tag management and web analytics
Technical knowledge of CSS, JavaScript, or HTML for implementing and troubleshooting tags
Understanding of Customer Data Platforms (CDPs) and data unification strategies
Adobe Analytics certification is a plus
