![Are AI Chatbots Replacing Search Engines? AI vs Google [New Research]](https://www.orbitmedia.com/wp-content/uploads/2025/05/How-often-are-we-using-AI-chatbots_.webp)
Director of Audience Strategy
A company is looking for a Director of Audience Strategy & Analytics. Key Responsibilities Lead CDP engagements and develop omni-channel marketing strategies and customer journeys Execute and align the roadmap for CDP platforms with business objectives to drive measurable results Conduct audience analyses and guide activation across various marketing partners Required Qualifications 9+ years of experience in marketing technology strategy, preferably in digital agencies or consulting Experience with B2B and B2C environments and omnichannel marketing strategies Familiarity with CDPs/DMPs and customer journey mapping Proven experience leading cross-functional teams in a fast-paced environment In-depth knowledge of the consulting process from strategy design to execution
A company is looking for a Director of Audience Strategy & Analytics.
Key Responsibilities
Lead CDP engagements and develop omni-channel marketing strategies and customer journeys
Execute and align the roadmap for CDP platforms with business objectives to drive measurable results
Conduct audience analyses and guide activation across various marketing partners
Required Qualifications
9+ years of experience in marketing technology strategy, preferably in digital agencies or consulting
Experience with B2B and B2C environments and omnichannel marketing strategies
Familiarity with CDPs/DMPs and customer journey mapping
Proven experience leading cross-functional teams in a fast-paced environment
In-depth knowledge of the consulting process from strategy design to execution
