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Director of Member Marketing
A company is looking for a Director of Member Marketing. Key Responsibilities Own and scale the member marketing strategy through the member lifecycle, including enrollment, activation, engagement, and reactivation Collaborate with cross-functional teams to develop impactful content and coordinate campaign delivery Define, track, and optimize KPIs while leveraging data insights for ongoing campaign improvement Required Qualifications 7+ years in member marketing or enrollment/growth marketing 4+ years of experience managing a member marketing team Proven ability to drive member growth and retention through digital platforms Experience in digital health, wellness, or chronic care models Bachelor's degree in marketing, communications, or a relevant field
A company is looking for a Director of Member Marketing.
Key Responsibilities
Own and scale the member marketing strategy through the member lifecycle, including enrollment, activation, engagement, and reactivation
Collaborate with cross-functional teams to develop impactful content and coordinate campaign delivery
Define, track, and optimize KPIs while leveraging data insights for ongoing campaign improvement
Required Qualifications
7+ years in member marketing or enrollment/growth marketing
4+ years of experience managing a member marketing team
Proven ability to drive member growth and retention through digital platforms
Experience in digital health, wellness, or chronic care models
Bachelor's degree in marketing, communications, or a relevant field
