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DTC Marketing Manager
A company is looking for a Manager, DTC Marketing Americas. Key Responsibilities Accountable for achieving demand generation and acquisition targets for owned channels Lead site merchandising, content, and CRM marketing for DTC Build and maintain an annual strategic plan for DTC Marketing to drive channel growth and performance Required Qualifications Bachelor's degree in marketing, merchandising, digital content/design, or related field 5-7+ years of experience in digital marketing, eCommerce, or merchandising management Experience with analytics tools and insights engines such as Google Analytics and Tableau Experience with Salesforce Commerce and Marketing Cloud capabilities Experience managing dispersed teams in a remote work environment
A company is looking for a Manager, DTC Marketing Americas.
Key Responsibilities
Accountable for achieving demand generation and acquisition targets for owned channels
Lead site merchandising, content, and CRM marketing for DTC
Build and maintain an annual strategic plan for DTC Marketing to drive channel growth and performance
Required Qualifications
Bachelor's degree in marketing, merchandising, digital content/design, or related field
5-7+ years of experience in digital marketing, eCommerce, or merchandising management
Experience with analytics tools and insights engines such as Google Analytics and Tableau
Experience with Salesforce Commerce and Marketing Cloud capabilities
Experience managing dispersed teams in a remote work environment