Global Customer Marketing Head

A company is looking for a Global Head of Customer Marketing. Key Responsibilities Develop and execute a comprehensive customer marketing strategy focused on pipeline generation and customer lifetime value Use customer data and analytics to identify segments and tailor marketing efforts, collaborating with cross-functional teams Oversee integrated marketing campaigns targeting existing customers and define KPIs to measure success Required Qualifications Proven experience (typically 7+ years) in customer marketing, retention, or related roles, with a focus on B2B marketing Strong leadership and team management experience Excellent understanding of customer data analytics, segmentation, and CRM tools Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus Experience in SaaS, technology, or payments-based businesses

Feb 14, 2025 - 20:00
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Global Customer Marketing Head
A company is looking for a Global Head of Customer Marketing. Key Responsibilities Develop and execute a comprehensive customer marketing strategy focused on pipeline generation and customer lifetime value Use customer data and analytics to identify segments and tailor marketing efforts, collaborating with cross-functional teams Oversee integrated marketing campaigns targeting existing customers and define KPIs to measure success Required Qualifications Proven experience (typically 7+ years) in customer marketing, retention, or related roles, with a focus on B2B marketing Strong leadership and team management experience Excellent understanding of customer data analytics, segmentation, and CRM tools Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus Experience in SaaS, technology, or payments-based businesses