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Global Customer Marketing Head
A company is looking for a Global Head of Customer Marketing. Key Responsibilities Develop and execute a comprehensive customer marketing strategy focused on pipeline generation and customer lifetime value Use customer data and analytics to identify segments and tailor marketing efforts, collaborating with cross-functional teams Oversee integrated marketing campaigns targeting existing customers and define KPIs to measure success Required Qualifications Proven experience (typically 7+ years) in customer marketing, retention, or related roles, with a focus on B2B marketing Strong leadership and team management experience Excellent understanding of customer data analytics, segmentation, and CRM tools Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus Experience in SaaS, technology, or payments-based businesses
A company is looking for a Global Head of Customer Marketing.
Key Responsibilities
Develop and execute a comprehensive customer marketing strategy focused on pipeline generation and customer lifetime value
Use customer data and analytics to identify segments and tailor marketing efforts, collaborating with cross-functional teams
Oversee integrated marketing campaigns targeting existing customers and define KPIs to measure success
Required Qualifications
Proven experience (typically 7+ years) in customer marketing, retention, or related roles, with a focus on B2B marketing
Strong leadership and team management experience
Excellent understanding of customer data analytics, segmentation, and CRM tools
Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus
Experience in SaaS, technology, or payments-based businesses