![How to Use GA4 to Track Social Media Traffic: 6 Questions, Answers and Insights [VIDEO]](https://www.orbitmedia.com/wp-content/uploads/2023/06/ab-testing.png)
![How Human Behavior Impacts Your Marketing Strategy [Video]](https://contentmarketinginstitute.com/wp-content/uploads/2025/03/human-behavior-impacts-marketing-strategy-cover-600x330.png?#)
![How to Make a Content Calendar You’ll Actually Use [Templates Included]](https://marketinginsidergroup.com/wp-content/uploads/2022/06/content-calendar-templates-2025-300x169.jpg?#)
![Building A Digital PR Strategy: 10 Essential Steps for Beginners [With Examples]](https://buzzsumo.com/wp-content/uploads/2023/09/Building-A-Digital-PR-Strategy-10-Essential-Steps-for-Beginners-With-Examples-bblog-masthead.jpg)
Global Customer Marketing Head
A company is looking for a Global Head of Customer Marketing. Key Responsibilities Develop and execute a comprehensive customer marketing strategy focused on pipeline generation and customer lifetime value Use customer data and analytics to identify segments and tailor marketing efforts, collaborating with cross-functional teams Oversee integrated marketing campaigns targeting existing customers and define KPIs to measure success Required Qualifications Proven experience (typically 7+ years) in customer marketing, retention, or related roles, with a focus on B2B marketing Strong leadership and team management experience Excellent understanding of customer data analytics, segmentation, and CRM tools Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus Experience in SaaS, technology, or payments-based businesses
A company is looking for a Global Head of Customer Marketing.
Key Responsibilities
Develop and execute a comprehensive customer marketing strategy focused on pipeline generation and customer lifetime value
Use customer data and analytics to identify segments and tailor marketing efforts, collaborating with cross-functional teams
Oversee integrated marketing campaigns targeting existing customers and define KPIs to measure success
Required Qualifications
Proven experience (typically 7+ years) in customer marketing, retention, or related roles, with a focus on B2B marketing
Strong leadership and team management experience
Excellent understanding of customer data analytics, segmentation, and CRM tools
Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus
Experience in SaaS, technology, or payments-based businesses