Lifecycle Marketing Manager
A company is looking for a Manager, Lifecycle Marketing. Key Responsibilities Build and execute the retention strategy across all CRM channels Optimize lifecycle flows to drive brand engagement and product purchases Manage campaign performance and reporting to improve engagement strategies Required Qualifications 5+ years of experience in lifecycle marketing or CRM, preferably in a DTC environment Strong analytical skills for data-driven decision-making Expertise in user engagement best practices and segmentation Strong project management skills in fast-paced environments Experience with Klaviyo and Attentive platforms is a plus
A company is looking for a Manager, Lifecycle Marketing.
Key Responsibilities
Build and execute the retention strategy across all CRM channels
Optimize lifecycle flows to drive brand engagement and product purchases
Manage campaign performance and reporting to improve engagement strategies
Required Qualifications
5+ years of experience in lifecycle marketing or CRM, preferably in a DTC environment
Strong analytical skills for data-driven decision-making
Expertise in user engagement best practices and segmentation
Strong project management skills in fast-paced environments
Experience with Klaviyo and Attentive platforms is a plus
