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Paid Media Strategist
A company is looking for a Paid Media Strategist to lead non-search channels and drive performance across various digital platforms. Key Responsibilities Plan, manage, and optimize paid media campaigns across multiple platforms including CTV, OTT, podcasts, YouTube, LinkedIn, Reddit, Meta, TikTok, and digital billboards Collaborate with agency partners to ensure cohesive strategies and develop creative briefs for ad visuals and video assets Monitor campaign performance, provide weekly insights and reporting, and stay ahead of trends to explore new opportunities Required Qualifications 2-4 years of experience managing multi-platform paid campaigns Hands-on experience with Meta Ads, TikTok Ads, LinkedIn, Reddit, and preferably CTV/OTT Bonus for experience in podcast advertising or out-of-home (OOH) campaigns Familiarity with Google Analytics, Looker, or similar analytical tools Strong analytical mindset and excellent multi-tasking skills
A company is looking for a Paid Media Strategist to lead non-search channels and drive performance across various digital platforms.
Key Responsibilities
Plan, manage, and optimize paid media campaigns across multiple platforms including CTV, OTT, podcasts, YouTube, LinkedIn, Reddit, Meta, TikTok, and digital billboards
Collaborate with agency partners to ensure cohesive strategies and develop creative briefs for ad visuals and video assets
Monitor campaign performance, provide weekly insights and reporting, and stay ahead of trends to explore new opportunities
Required Qualifications
2-4 years of experience managing multi-platform paid campaigns
Hands-on experience with Meta Ads, TikTok Ads, LinkedIn, Reddit, and preferably CTV/OTT
Bonus for experience in podcast advertising or out-of-home (OOH) campaigns
Familiarity with Google Analytics, Looker, or similar analytical tools
Strong analytical mindset and excellent multi-tasking skills