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Product Marketer
A company is looking for a Product Marketer to drive its go-to-market strategy and product positioning. Key Responsibilities Lead the development and execution of comprehensive go-to-market strategies, including product launches and market positioning Collaborate with product and sales teams to create compelling messaging and content that resonates with target manufacturing professionals Conduct market research to gather customer insights and drive demand generation campaigns Required Qualifications BA/BS required, preferably in Engineering or Marketing 3-5 years of experience in product marketing at a B2B SaaS company, ideally in manufacturing or data visualization Proven track record of successful product launches and go-to-market strategies Strong understanding of the manufacturing industry and its key stakeholders Familiarity with marketing automation tools and CRM systems
A company is looking for a Product Marketer to drive its go-to-market strategy and product positioning.
Key Responsibilities
Lead the development and execution of comprehensive go-to-market strategies, including product launches and market positioning
Collaborate with product and sales teams to create compelling messaging and content that resonates with target manufacturing professionals
Conduct market research to gather customer insights and drive demand generation campaigns
Required Qualifications
BA/BS required, preferably in Engineering or Marketing
3-5 years of experience in product marketing at a B2B SaaS company, ideally in manufacturing or data visualization
Proven track record of successful product launches and go-to-market strategies
Strong understanding of the manufacturing industry and its key stakeholders
Familiarity with marketing automation tools and CRM systems