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Senior Ad Measurement Analyst
A company is looking for a Senior Ad Measurement Analyst to enhance ad measurement practices and drive business outcomes through data analysis. Key Responsibilities Lead execution of ad effectiveness research, including brand lift and audience engagement analysis Transform performance data into compelling narratives that highlight campaign impact Collaborate with internal teams to align measurement strategies with campaign goals and objectives Required Qualifications 5+ years of experience in media analytics or digital advertising measurement Strong proficiency with measurement tools and platforms In-depth knowledge of ad impact measurement platforms and metrics Experience with incrementality measurement and statistical concepts Familiarity with digital media landscape and ad serving technologies
A company is looking for a Senior Ad Measurement Analyst to enhance ad measurement practices and drive business outcomes through data analysis.
Key Responsibilities
Lead execution of ad effectiveness research, including brand lift and audience engagement analysis
Transform performance data into compelling narratives that highlight campaign impact
Collaborate with internal teams to align measurement strategies with campaign goals and objectives
Required Qualifications
5+ years of experience in media analytics or digital advertising measurement
Strong proficiency with measurement tools and platforms
In-depth knowledge of ad impact measurement platforms and metrics
Experience with incrementality measurement and statistical concepts
Familiarity with digital media landscape and ad serving technologies
