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Senior Digital Marketing Specialist
A company is looking for a Senior Digital Marketing Specialist, SEM & Paid Social. Key Responsibilities Manage and optimize SEM and Paid Social campaigns, ensuring they meet established KPIs Conceptualize and execute A/B tests to improve campaign efficiency and performance Collaborate with cross-functional teams to align marketing strategies and share performance insights Required Qualifications 3-5 years of experience in digital marketing, focusing on SEM and Paid Social Proven experience managing paid campaigns across platforms like Google Ads and Meta Experience with A/B testing and data-driven campaign optimization Strong understanding of performance marketing metrics (CPA, CPC, ROAS) Bachelor's degree with a strong academic performance
A company is looking for a Senior Digital Marketing Specialist, SEM & Paid Social.
Key Responsibilities
Manage and optimize SEM and Paid Social campaigns, ensuring they meet established KPIs
Conceptualize and execute A/B tests to improve campaign efficiency and performance
Collaborate with cross-functional teams to align marketing strategies and share performance insights
Required Qualifications
3-5 years of experience in digital marketing, focusing on SEM and Paid Social
Proven experience managing paid campaigns across platforms like Google Ads and Meta
Experience with A/B testing and data-driven campaign optimization
Strong understanding of performance marketing metrics (CPA, CPC, ROAS)
Bachelor's degree with a strong academic performance