Senior Manager, Web Strategy
A company is looking for a Senior Manager of Web Strategy & Optimization (CRO). Key Responsibilities Lead and execute a comprehensive web strategy that improves user engagement, increases conversion rates, and drives measurable revenue impact Drive a structured CRO program, maintaining a robust testing roadmap and delivering measurable improvements Align web initiatives with marketing, product, and revenue goals through close cross-functional collaboration Qualifications 6+ years of experience in CRO or web strategy; 2+ years in a leadership role Deep understanding of how websites contribute to funnel performance, customer engagement, and revenue growth Proven track record of running structured CRO and personalization programs at scale Familiarity with web analytics (GA4), experimentation tools (e.g., Optimizely, VWO), and content management systems B2B SaaS experience strongly preferred
A company is looking for a Senior Manager of Web Strategy & Optimization (CRO).
Key Responsibilities
Lead and execute a comprehensive web strategy that improves user engagement, increases conversion rates, and drives measurable revenue impact
Drive a structured CRO program, maintaining a robust testing roadmap and delivering measurable improvements
Align web initiatives with marketing, product, and revenue goals through close cross-functional collaboration
Qualifications
6+ years of experience in CRO or web strategy; 2+ years in a leadership role
Deep understanding of how websites contribute to funnel performance, customer engagement, and revenue growth
Proven track record of running structured CRO and personalization programs at scale
Familiarity with web analytics (GA4), experimentation tools (e.g., Optimizely, VWO), and content management systems
B2B SaaS experience strongly preferred
