Vertical Marketing Manager

A company is looking for a Vertical Marketing Manager to enhance vertical expertise and drive demand-generation marketing efforts. Key Responsibilities Create unique selling propositions for assigned verticals that address buyer pain points and emerging technologies Partner with internal teams to produce targeted materials and messaging to support sales throughout the sales cycle Develop and deploy multi-channel awareness and demand-generation campaigns, including strategy creation and project management Required Qualifications Bachelor's Degree or equivalent work experience required 3-5 years of B2B marketing experience, ideally in the services or technology industry Proven track record with account-based marketing initiatives and targeted vertical campaigns Experience in planning and executing integrated marketing campaigns using digital tactics and content creation CRM/marketing automation background, preferably with Salesforce and Pardot

Apr 9, 2025 - 04:30

A company is looking for a Vertical Marketing Manager to enhance vertical expertise and drive demand-generation marketing efforts. Key Responsibilities Create unique selling propositions for assigned verticals that address buyer pain points and emerging technologies Partner with internal teams to produce targeted materials and messaging to support sales throughout the sales cycle Develop and deploy multi-channel awareness and demand-generation campaigns, including strategy creation and project management Required Qualifications Bachelor's Degree or equivalent work experience required 3-5 years of B2B marketing experience, ideally in the services or technology industry Proven track record with account-based marketing initiatives and targeted vertical campaigns Experience in planning and executing integrated marketing campaigns using digital tactics and content creation CRM/marketing automation background, preferably with Salesforce and Pardot