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Vertical Solutions Manager
A company is looking for a Vertical Solutions Manager to join their Brand Marketing team. Key Responsibilities Develop deep vertical expertise in home services sub-verticals and market trends Drive market research and segmentation to tailor messaging and campaign strategies Lead go-to-market strategy and create thought leadership content to support sales and customer engagement Required Qualifications Bachelor's degree in Marketing, Business, or a related field or equivalent practical experience 3+ years of experience in B2B or service marketing, ideally focused on SMB audiences Strong understanding of the home services industry or a related vertical Proven ability to build go-to-market strategies and develop compelling value propositions Experience in building customer engagement or advocacy programs
A company is looking for a Vertical Solutions Manager to join their Brand Marketing team.
Key Responsibilities
Develop deep vertical expertise in home services sub-verticals and market trends
Drive market research and segmentation to tailor messaging and campaign strategies
Lead go-to-market strategy and create thought leadership content to support sales and customer engagement
Required Qualifications
Bachelor's degree in Marketing, Business, or a related field or equivalent practical experience
3+ years of experience in B2B or service marketing, ideally focused on SMB audiences
Strong understanding of the home services industry or a related vertical
Proven ability to build go-to-market strategies and develop compelling value propositions
Experience in building customer engagement or advocacy programs