Web Personalization Practice Lead
A company is looking for a Web Personalization & Experience Optimization Practice Lead. Key Responsibilities Define and scale personalization and experimentation offerings, including strategy and platform enablement Lead client engagements, workshops, and develop end-to-end personalization strategies Collaborate with cross-functional teams to execute personalized experiences and measure performance Required Qualifications 8-10+ years of experience in digital personalization or digital experience optimization Hands-on expertise with Optimizely and Sitecore platforms Strong understanding of segmentation, audience targeting, and decision logic Experience in designing and running A/B and multivariate tests Bachelor's degree in Marketing, Digital Strategy, or a related field preferred
A company is looking for a Web Personalization & Experience Optimization Practice Lead.
Key Responsibilities
Define and scale personalization and experimentation offerings, including strategy and platform enablement
Lead client engagements, workshops, and develop end-to-end personalization strategies
Collaborate with cross-functional teams to execute personalized experiences and measure performance
Required Qualifications
8-10+ years of experience in digital personalization or digital experience optimization
Hands-on expertise with Optimizely and Sitecore platforms
Strong understanding of segmentation, audience targeting, and decision logic
Experience in designing and running A/B and multivariate tests
Bachelor's degree in Marketing, Digital Strategy, or a related field preferred
