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Website Optimization Manager
A company is looking for a Website Optimization Manager to enhance its public-facing website performance through strategic initiatives. Key Responsibilities Lead experimentation strategies, including A/B testing, to improve conversion rates and user engagement Utilize analytical tools to measure and report on the effectiveness of website optimizations Conduct user research to identify pain points and implement strategies to enhance user experience and conversion rates Required Qualifications 6+ years of experience in B2B web marketing with a focus on website optimization Expertise in A/B and multivariate testing and personalization strategies Proficient in web analytics, basic HTML/CSS, and JavaScript Hands-on experience with tools like Google Analytics for performance measurement Bachelor's Degree in Marketing, Business, or a related field is preferred
A company is looking for a Website Optimization Manager to enhance its public-facing website performance through strategic initiatives.
Key Responsibilities
Lead experimentation strategies, including A/B testing, to improve conversion rates and user engagement
Utilize analytical tools to measure and report on the effectiveness of website optimizations
Conduct user research to identify pain points and implement strategies to enhance user experience and conversion rates
Required Qualifications
6+ years of experience in B2B web marketing with a focus on website optimization
Expertise in A/B and multivariate testing and personalization strategies
Proficient in web analytics, basic HTML/CSS, and JavaScript
Hands-on experience with tools like Google Analytics for performance measurement
Bachelor's Degree in Marketing, Business, or a related field is preferred