![Building A Digital PR Strategy: 10 Essential Steps for Beginners [With Examples]](https://buzzsumo.com/wp-content/uploads/2023/09/Building-A-Digital-PR-Strategy-10-Essential-Steps-for-Beginners-With-Examples-bblog-masthead.jpg)
![How One Brand Solved the Marketing Attribution Puzzle [Video]](https://contentmarketinginstitute.com/wp-content/uploads/2025/03/marketing-attribution-model-600x338.png?#)
Director of Consumer Marketing
A company is looking for a Director, Consumer Marketing. Key Responsibilities Build and lead the Consumer Marketing function to drive eCommerce growth strategy Develop and execute a comprehensive e-commerce marketing strategy to increase purchases Monitor and analyze campaign performance, providing insights for optimization Required Qualifications 10+ years of experience in eCommerce and digital marketing Bachelor's degree in Marketing, Communication, or a similar discipline Strong understanding of SEO, PPC, email marketing, and eCommerce channels Deep understanding of eCommerce KPIs Maintain knowledge of industry trends and competitive landscape
A company is looking for a Director, Consumer Marketing.
Key Responsibilities
Build and lead the Consumer Marketing function to drive eCommerce growth strategy
Develop and execute a comprehensive e-commerce marketing strategy to increase purchases
Monitor and analyze campaign performance, providing insights for optimization
Required Qualifications
10+ years of experience in eCommerce and digital marketing
Bachelor's degree in Marketing, Communication, or a similar discipline
Strong understanding of SEO, PPC, email marketing, and eCommerce channels
Deep understanding of eCommerce KPIs
Maintain knowledge of industry trends and competitive landscape