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Director of Marketing Analytics
A company is looking for a Director of Marketing Data Analytics and Activation. Key Responsibilities Lead the analytics strategy, ensuring alignment with business objectives Manage data collection tools and ensure accurate tracking across marketing channels Oversee data integration and collaboration with internal stakeholders and external partners Required Qualifications Bachelor's degree in Marketing, Data Science, Business Analytics, or a related field (Master's preferred) 7+ years of experience in web analytics, with at least 3 years in a leadership role Expertise in Google Analytics 4, Segment, and other analytics tools Strong understanding of marketing data ecosystems and compliance regulations Exceptional leadership and team management skills
A company is looking for a Director of Marketing Data Analytics and Activation.
Key Responsibilities
Lead the analytics strategy, ensuring alignment with business objectives
Manage data collection tools and ensure accurate tracking across marketing channels
Oversee data integration and collaboration with internal stakeholders and external partners
Required Qualifications
Bachelor's degree in Marketing, Data Science, Business Analytics, or a related field (Master's preferred)
7+ years of experience in web analytics, with at least 3 years in a leadership role
Expertise in Google Analytics 4, Segment, and other analytics tools
Strong understanding of marketing data ecosystems and compliance regulations
Exceptional leadership and team management skills