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Director of Performance Analytics
A company is looking for a Director of Performance Analytics & Insights. Key Responsibilities Design and maintain a comprehensive marketing KPI strategy aligned with business objectives Oversee the creation of dashboards and reports that deliver actionable insights to stakeholders Conduct ROI analyses of marketing campaigns and implement attribution models to assess marketing channel effectiveness Required Qualifications 7+ years of experience in marketing analytics or related fields within a B2B tech environment 5+ years of people management experience Expertise in CRM systems (Salesforce) and marketing analytics platforms (e.g., Adobe Analytics) Experience with data visualization tools (Tableau) and SQL for data analysis Strong understanding of demand generation and account-based marketing strategies
A company is looking for a Director of Performance Analytics & Insights.
Key Responsibilities
Design and maintain a comprehensive marketing KPI strategy aligned with business objectives
Oversee the creation of dashboards and reports that deliver actionable insights to stakeholders
Conduct ROI analyses of marketing campaigns and implement attribution models to assess marketing channel effectiveness
Required Qualifications
7+ years of experience in marketing analytics or related fields within a B2B tech environment
5+ years of people management experience
Expertise in CRM systems (Salesforce) and marketing analytics platforms (e.g., Adobe Analytics)
Experience with data visualization tools (Tableau) and SQL for data analysis
Strong understanding of demand generation and account-based marketing strategies