Director of Subscription Acquisition
A company is looking for a Director, Subscription Acquisition to drive new subscriber growth through strategic marketing initiatives. Key Responsibilities Develop and implement go-to-market strategies for Direct-to-Consumer channels Create and optimize subscription offers and placements to enhance acquisition and revenue Collaborate with cross-functional teams to align marketing efforts and improve customer experience Required Qualifications Proven experience in subscription-based business models Strong understanding of Direct-to-Consumer marketing strategies Experience in data analysis and performance optimization Ability to lead cross-functional teams in a matrix environment Experience in global market strategies and customer experience enhancement
