HBO Maxes Out: The Risks of Corporate Rebrands

Warner Bros. Discovery admits its ‘Max’ rebrand was a mistake. But what’s the cost of flip-flopping?

May 20, 2025 - 17:10
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HBO Maxes Out: The Risks of Corporate Rebrands

Warner Bros. Discovery admits its ‘Max’ rebrand was a mistake. But what’s the cost of flip-flopping?