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Marketing Manager Audience
A company is looking for a Marketing Manager, Audience (Lifestyle & Entertainment). Key Responsibilities Lead the development of lifecycle journeys to grow digital subscribers and execute consumer revenue marketing campaigns Design and conduct A/B testing, analyzing newsletter metrics to optimize engagement and conversion rates Develop targeted marketing campaigns using user data to enhance email subscriber growth and support business initiatives Required Qualifications Minimum of 3-5 years of experience with CRM and email marketing tools Knowledge of CDP platforms for audience segmentation and marketing Proficient in HTML and CSS for product building within CRM and CDP tools Strong analytical skills with experience using various analytics tools Understanding of digital marketing principles and marketing technology
A company is looking for a Marketing Manager, Audience (Lifestyle & Entertainment).
Key Responsibilities
Lead the development of lifecycle journeys to grow digital subscribers and execute consumer revenue marketing campaigns
Design and conduct A/B testing, analyzing newsletter metrics to optimize engagement and conversion rates
Develop targeted marketing campaigns using user data to enhance email subscriber growth and support business initiatives
Required Qualifications
Minimum of 3-5 years of experience with CRM and email marketing tools
Knowledge of CDP platforms for audience segmentation and marketing
Proficient in HTML and CSS for product building within CRM and CDP tools
Strong analytical skills with experience using various analytics tools
Understanding of digital marketing principles and marketing technology
