Omnichannel Lead

A company is looking for an Omnichannel Lead to join their Oncology or Women's Health department. Key Responsibilities Develop and maintain robust Marketing Mix Models (MMM) in Python to inform investment decisions Build scalable Next Best Action / Next Best Engagement models to optimize omnichannel performance Partner with media agencies and brand teams to integrate complex digital media data into modeling efforts Required Qualifications Strong Python programming skills with experience in developing statistical models Deep expertise in Marketing Mix Modeling with proven business impact Experience with digital marketing data and healthcare datasets Familiarity with personalization models or recommender systems in a healthcare context Strong stakeholder management skills with the ability to influence across teams

Apr 24, 2025 - 19:07

A company is looking for an Omnichannel Lead to join their Oncology or Women's Health department. Key Responsibilities Develop and maintain robust Marketing Mix Models (MMM) in Python to inform investment decisions Build scalable Next Best Action / Next Best Engagement models to optimize omnichannel performance Partner with media agencies and brand teams to integrate complex digital media data into modeling efforts Required Qualifications Strong Python programming skills with experience in developing statistical models Deep expertise in Marketing Mix Modeling with proven business impact Experience with digital marketing data and healthcare datasets Familiarity with personalization models or recommender systems in a healthcare context Strong stakeholder management skills with the ability to influence across teams