Paid Media Marketing Analyst
A company is looking for a Paid Media Marketing Analyst to lead media testing and measurement strategies. Key Responsibilities Develop and implement media testing frameworks and measurement strategies to evaluate campaign performance Design and execute incrementality tests to measure the impact of media campaigns on business outcomes Conduct deep-dive analyses to uncover trends and insights about customer performance based on various KPIs Required Qualifications Bachelor's degree in Marketing, Business Analytics, or a related field 8 years of experience in marketing analytics, specifically in paid media analysis and optimizations 5+ years of advanced SQL experience; Python and/or R is a plus Experience working with first-party customer data within Snowflake Extensive knowledge of media attribution, metrics, and calculations
A company is looking for a Paid Media Marketing Analyst to lead media testing and measurement strategies.
Key Responsibilities
Develop and implement media testing frameworks and measurement strategies to evaluate campaign performance
Design and execute incrementality tests to measure the impact of media campaigns on business outcomes
Conduct deep-dive analyses to uncover trends and insights about customer performance based on various KPIs
Required Qualifications
Bachelor's degree in Marketing, Business Analytics, or a related field
8 years of experience in marketing analytics, specifically in paid media analysis and optimizations
5+ years of advanced SQL experience; Python and/or R is a plus
Experience working with first-party customer data within Snowflake
Extensive knowledge of media attribution, metrics, and calculations
