Senior Brand Strategy Director

A company is looking for a Senior Director, Partner Brand Strategy. Key Responsibilities Develop a brand architecture and portfolio management framework for partner accounts Analyze first-party data and research to create partner-specific insights and brand positioning Monitor brand health and refine strategies to enhance partner value propositions Required Qualifications Bachelor's degree in marketing or related field required; master's degree preferred 12+ years of experience as a brand planner or strategist for $300M+ consumer brands Proven expertise in developing brand architecture and compelling messaging Strong project management skills with the ability to manage multiple initiatives Strong knowledge of research methodologies for segmentation and target personas

Feb 14, 2025 - 22:03

A company is looking for a Senior Director, Partner Brand Strategy. Key Responsibilities Develop a brand architecture and portfolio management framework for partner accounts Analyze first-party data and research to create partner-specific insights and brand positioning Monitor brand health and refine strategies to enhance partner value propositions Required Qualifications Bachelor's degree in marketing or related field required; master's degree preferred 12+ years of experience as a brand planner or strategist for $300M+ consumer brands Proven expertise in developing brand architecture and compelling messaging Strong project management skills with the ability to manage multiple initiatives Strong knowledge of research methodologies for segmentation and target personas