Senior Manager of Audience Management
A company is looking for a Senior Manager of Audience Management to lead marketing efforts targeting key personas within the ideal customer profile. Key Responsibilities Develop and execute integrated marketing campaigns tailored to key personas Align messaging and tactics across various channels to drive awareness and engagement Oversee a monthly newsletter and identify content gaps to enhance marketing effectiveness Required Qualifications 5+ years of marketing experience in audience engagement or integrated campaigns within a B2B SaaS environment Strong understanding of top-of-funnel marketing and persona-based messaging Experience managing integrated campaigns across multiple channels Ability to analyze audience data and adjust strategies based on trends Strong project management skills to coordinate multiple initiatives simultaneously
A company is looking for a Senior Manager of Audience Management to lead marketing efforts targeting key personas within the ideal customer profile.
Key Responsibilities
Develop and execute integrated marketing campaigns tailored to key personas
Align messaging and tactics across various channels to drive awareness and engagement
Oversee a monthly newsletter and identify content gaps to enhance marketing effectiveness
Required Qualifications
5+ years of marketing experience in audience engagement or integrated campaigns within a B2B SaaS environment
Strong understanding of top-of-funnel marketing and persona-based messaging
Experience managing integrated campaigns across multiple channels
Ability to analyze audience data and adjust strategies based on trends
Strong project management skills to coordinate multiple initiatives simultaneously
