Senior Manager, Programmatic Advertising

A company is looking for a Senior Manager, Programmatic & Native Advertising. Key Responsibilities Own programmatic and native campaigns from strategy and execution to continuous optimization and profitability management Manage and scale media buys across various platforms, ensuring efficient spend allocation and ROI-driven decision-making Drive experimentation across bidding strategies, audience segmentation, and creative variations to unlock new revenue opportunities Required Qualifications 5+ years of hands-on buying experience in programmatic and native advertising Proven track record of managing multi-million-dollar budgets and delivering ROI-positive results Deep expertise in performance marketing metrics and optimization Strong analytical skills with proficiency in analytics tools Technical fluency in ad tech, tracking mechanisms, and bidding strategies

Mar 26, 2025 - 17:03

A company is looking for a Senior Manager, Programmatic & Native Advertising. Key Responsibilities Own programmatic and native campaigns from strategy and execution to continuous optimization and profitability management Manage and scale media buys across various platforms, ensuring efficient spend allocation and ROI-driven decision-making Drive experimentation across bidding strategies, audience segmentation, and creative variations to unlock new revenue opportunities Required Qualifications 5+ years of hands-on buying experience in programmatic and native advertising Proven track record of managing multi-million-dollar budgets and delivering ROI-positive results Deep expertise in performance marketing metrics and optimization Strong analytical skills with proficiency in analytics tools Technical fluency in ad tech, tracking mechanisms, and bidding strategies