Should You Create an Immortal AI Version of Your Company’s Founder?

Google DeepMind has been researching ‘generative ghosts.’ Here’s what to know about these digital twins.

Apr 25, 2025 - 18:23
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Should You Create an Immortal AI Version of Your Company’s Founder?

Google DeepMind has been researching ‘generative ghosts.’ Here’s what to know about these digital twins.