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AVP Analytics - B2B Marketing
A company is looking for an AVP, Analytics - B2B Marketing Measurement and Insights. Key Responsibilities Develop and implement an actionable analytics roadmap for B2B campaign measurement Co-develop and launch a B2B campaign measurement tool to assess marketing program performance Oversee daily operations of the measurement tool and drive user adoption through collaboration Required Qualifications and Education Degree in Statistics, Mathematics, Economics, Engineering, or related quantitative field with 6+ years of relevant analytics experience, or 8+ years of relevant experience in lieu of a degree 5+ years of experience in SQL/SAS with advanced algorithm capabilities 3+ years of experience with data visualization tools, particularly Tableau 3+ years of project management experience with agile delivery models Advanced proficiency in MS-Excel and MS-PowerPoint for data analysis and presentation
A company is looking for an AVP, Analytics - B2B Marketing Measurement and Insights.
Key Responsibilities
Develop and implement an actionable analytics roadmap for B2B campaign measurement
Co-develop and launch a B2B campaign measurement tool to assess marketing program performance
Oversee daily operations of the measurement tool and drive user adoption through collaboration
Required Qualifications and Education
Degree in Statistics, Mathematics, Economics, Engineering, or related quantitative field with 6+ years of relevant analytics experience, or 8+ years of relevant experience in lieu of a degree
5+ years of experience in SQL/SAS with advanced algorithm capabilities
3+ years of experience with data visualization tools, particularly Tableau
3+ years of project management experience with agile delivery models
Advanced proficiency in MS-Excel and MS-PowerPoint for data analysis and presentation