B2B2C Content Marketing Manager

A company is looking for a Content Marketing Manager to drive awareness, demand, and sales of pet insurance products. Key Responsibilities Develop positioning and messaging strategies for Employee Benefits and Partner personas Execute a comprehensive content marketing strategy to nurture B2B leads and support end-user engagement Create and manage high-quality marketing content across various formats, ensuring consistency in brand voice Required Qualifications Bachelor's degree in Marketing, Communications, Journalism, or a related field 8+ years of experience in content marketing, particularly in B2B marketing and sales enablement Deep understanding of content marketing principles and audience segmentation Proficiency in using AI tools for content planning and production Prior experience in Employee Benefits, Insurance, or similar regulated industries is highly preferred

Apr 18, 2025 - 21:36

A company is looking for a Content Marketing Manager to drive awareness, demand, and sales of pet insurance products. Key Responsibilities Develop positioning and messaging strategies for Employee Benefits and Partner personas Execute a comprehensive content marketing strategy to nurture B2B leads and support end-user engagement Create and manage high-quality marketing content across various formats, ensuring consistency in brand voice Required Qualifications Bachelor's degree in Marketing, Communications, Journalism, or a related field 8+ years of experience in content marketing, particularly in B2B marketing and sales enablement Deep understanding of content marketing principles and audience segmentation Proficiency in using AI tools for content planning and production Prior experience in Employee Benefits, Insurance, or similar regulated industries is highly preferred