CRM and Lifecycle Marketing Manager

A company is looking for a CRM & Lifecycle Marketing Manager. Key Responsibilities Develop a lifecycle and CRM strategy to personalize tactics across channels and audience segments Execute email, in-app, and push campaigns including writing, building, scheduling, testing, and reporting Identify new CRM trends and implement best practices for continuous experimentation and iteration Required Qualifications 3-5 years of experience in consumer (B2C) lifecycle and CRM marketing, preferably with mobile app or technology experience Analytical mindset with the ability to leverage data and insights for decision-making Experience with marketing automation tools such as Braze Ability to work autonomously in a fast-paced environment Experience with HTML preferred, but not necessary

Apr 21, 2025 - 08:08

A company is looking for a CRM & Lifecycle Marketing Manager. Key Responsibilities Develop a lifecycle and CRM strategy to personalize tactics across channels and audience segments Execute email, in-app, and push campaigns including writing, building, scheduling, testing, and reporting Identify new CRM trends and implement best practices for continuous experimentation and iteration Required Qualifications 3-5 years of experience in consumer (B2C) lifecycle and CRM marketing, preferably with mobile app or technology experience Analytical mindset with the ability to leverage data and insights for decision-making Experience with marketing automation tools such as Braze Ability to work autonomously in a fast-paced environment Experience with HTML preferred, but not necessary