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Customer Lifecycle Marketing Manager
A company is looking for a Customer Lifecycle Marketing Manager to lead enterprise account-based marketing efforts and drive upsell and cross-sell opportunities. Key Responsibilities Develop and execute comprehensive account-based marketing (ABM) strategies to engage high-value accounts Collaborate with sales and product teams to create personalized marketing plans for key accounts Monitor and analyze performance metrics to optimize ABM initiatives and measure effectiveness Required Qualifications Bachelor's degree in marketing or a related field; MBA preferred Minimum 5+ years of experience in a demand generation role At least 2 years of experience in the B2B SaaS/security software industry Experience with Salesforce/HubSpot and ABM tools like 6sense Strong strategic thinking and creative problem-solving abilities
A company is looking for a Customer Lifecycle Marketing Manager to lead enterprise account-based marketing efforts and drive upsell and cross-sell opportunities.
Key Responsibilities
Develop and execute comprehensive account-based marketing (ABM) strategies to engage high-value accounts
Collaborate with sales and product teams to create personalized marketing plans for key accounts
Monitor and analyze performance metrics to optimize ABM initiatives and measure effectiveness
Required Qualifications
Bachelor's degree in marketing or a related field; MBA preferred
Minimum 5+ years of experience in a demand generation role
At least 2 years of experience in the B2B SaaS/security software industry
Experience with Salesforce/HubSpot and ABM tools like 6sense
Strong strategic thinking and creative problem-solving abilities
