Director of Shopper Marketing

A company is looking for a Director of Omnichannel Shopper Marketing. Key Responsibilities Develop and implement comprehensive omni-channel marketing strategies to drive sales and brand engagement Create and execute customer marketing programs to enhance shopping experiences and drive purchase behavior Lead planning and execution of campaigns on retail media networks, optimizing performance through data-driven insights Required Qualifications 7+ years of experience in shopper or omni marketing People management experience required Experience in the consumer packaged goods industry or similar preferred Strong background in sales, marketing, media/creative, or analytical roles Familiarity with retail media networks and e-commerce strategies

Mar 30, 2025 - 05:34

A company is looking for a Director of Omnichannel Shopper Marketing. Key Responsibilities Develop and implement comprehensive omni-channel marketing strategies to drive sales and brand engagement Create and execute customer marketing programs to enhance shopping experiences and drive purchase behavior Lead planning and execution of campaigns on retail media networks, optimizing performance through data-driven insights Required Qualifications 7+ years of experience in shopper or omni marketing People management experience required Experience in the consumer packaged goods industry or similar preferred Strong background in sales, marketing, media/creative, or analytical roles Familiarity with retail media networks and e-commerce strategies