![Building A Digital PR Strategy: 10 Essential Steps for Beginners [With Examples]](https://buzzsumo.com/wp-content/uploads/2023/09/Building-A-Digital-PR-Strategy-10-Essential-Steps-for-Beginners-With-Examples-bblog-masthead.jpg)
![How to Use GA4 to Track Social Media Traffic: 6 Questions, Answers and Insights [VIDEO]](https://www.orbitmedia.com/wp-content/uploads/2023/06/ab-testing.png)
Funnels lie. Not always, but enough to mislead even the best PMs.
You are tracking signups, activations, conversions, retention. But the real one? It’s something else entirely. Keep reading.Continue reading on Medium »
You are tracking signups, activations, conversions, retention. But the real one? It’s something else entirely. Keep reading.
