I Tried to Modernize a Brand — Here's What Worked (and What Didn't) at the 20-Year-Old Company

Rebranding meant shedding outdated perceptions and boldly embracing a modern identity. The key: balance innovation with trust and communicate the "why" clearly.

May 19, 2025 - 19:20
 0
I Tried to Modernize a Brand — Here's What Worked (and What Didn't) at the 20-Year-Old Company
Rebranding meant shedding outdated perceptions and boldly embracing a modern identity. The key: balance innovation with trust and communicate the "why" clearly.