Marketing Strategy Lead

A company is looking for a Marketing Strategy & Operations Lead. Key Responsibilities Lead the creation and execution of direct-response marketing campaigns to drive engagement and revenue Oversee end-to-end campaign execution, ensuring seamless integration of creative, technical, and performance elements Design and run A/B and multivariate tests to optimize campaign performance using analytics and feedback Required Qualifications 5+ years of experience in a performance marketing role, preferably in the investing or personal finance space Strong understanding of online marketing channels including social media, display, SEM, and native advertising Deep knowledge of direct response marketing principles and best practices Excellent analytical and quantitative skills with a passion for data and performance metrics Familiarity with HTML/CSS and content management systems is a plus

May 16, 2025 - 17:06

A company is looking for a Marketing Strategy & Operations Lead. Key Responsibilities Lead the creation and execution of direct-response marketing campaigns to drive engagement and revenue Oversee end-to-end campaign execution, ensuring seamless integration of creative, technical, and performance elements Design and run A/B and multivariate tests to optimize campaign performance using analytics and feedback Required Qualifications 5+ years of experience in a performance marketing role, preferably in the investing or personal finance space Strong understanding of online marketing channels including social media, display, SEM, and native advertising Deep knowledge of direct response marketing principles and best practices Excellent analytical and quantitative skills with a passion for data and performance metrics Familiarity with HTML/CSS and content management systems is a plus