Media Planning Manager
A company is looking for a Manager, Insights & Planning to develop and deliver media plans that drive business growth for clients. Key Responsibilities Translate overarching strategy into cross-channel media plans integrating brand and performance solutions Innovate and deliver holistic multi-channel plans through testing and best practices Collaborate with strategy and client teams to provide measurement solutions and optimize in-flight performance Required Qualifications 2+ years of experience in delivering cross-media plans for multi-product clients Proven data capabilities to drive media plans and marketing effectiveness Strong understanding of online and offline media channels Expert knowledge of media planning principles Experience in pitching and engaging clients effectively
