Mid-Market Segment Marketing Director

A company is looking for a Segment Marketing Director, Mid-Market. Key Responsibilities Develop and execute marketing campaigns to drive leads, revenue, and market share for the Mid-Market segment Collaborate with Product Marketing to create tailored messaging and storytelling for the Mid-Market audience Optimize marketing efforts using data to measure ROI and support pipeline growth Required Qualifications 8+ years of experience in revenue marketing and demand generation, preferably in a high-growth SaaS environment Experience with Account Based Marketing and driving revenue from the Mid-Market segment Background in complex organizations with both online and multi-stakeholder sales processes Strong analytical mindset with the ability to translate data into actionable strategies Ability to manage multiple priorities and adapt to changing business needs

Apr 8, 2025 - 22:32

A company is looking for a Segment Marketing Director, Mid-Market. Key Responsibilities Develop and execute marketing campaigns to drive leads, revenue, and market share for the Mid-Market segment Collaborate with Product Marketing to create tailored messaging and storytelling for the Mid-Market audience Optimize marketing efforts using data to measure ROI and support pipeline growth Required Qualifications 8+ years of experience in revenue marketing and demand generation, preferably in a high-growth SaaS environment Experience with Account Based Marketing and driving revenue from the Mid-Market segment Background in complex organizations with both online and multi-stakeholder sales processes Strong analytical mindset with the ability to translate data into actionable strategies Ability to manage multiple priorities and adapt to changing business needs