Retention Marketing Manager

A company is looking for a Retention Marketing Manager to lead and execute marketing strategies aimed at increasing customer retention and loyalty. Key Responsibilities Drive the overarching retention strategy across key channels, ensuring cohesive and data-driven campaigns Utilize advanced data analytics to identify customer insights and opportunities for improving retention and loyalty Continuously improve email and SMS campaign performance through segmentation strategies, personalization, and A/B testing Required Qualifications Bachelor's degree in a related field (e.g., Marketing, Communications, Business) 5+ years of hands-on experience managing email, SMS, and loyalty programs in DTC eCommerce 2+ years of team management experience Experience with Klaviyo, Attentive, and Shopify preferred Exceptional data analysis and Excel skills

Mar 25, 2025 - 02:21

A company is looking for a Retention Marketing Manager to lead and execute marketing strategies aimed at increasing customer retention and loyalty. Key Responsibilities Drive the overarching retention strategy across key channels, ensuring cohesive and data-driven campaigns Utilize advanced data analytics to identify customer insights and opportunities for improving retention and loyalty Continuously improve email and SMS campaign performance through segmentation strategies, personalization, and A/B testing Required Qualifications Bachelor's degree in a related field (e.g., Marketing, Communications, Business) 5+ years of hands-on experience managing email, SMS, and loyalty programs in DTC eCommerce 2+ years of team management experience Experience with Klaviyo, Attentive, and Shopify preferred Exceptional data analysis and Excel skills