Senior Customer Lifecycle Marketing Manager

A company is looking for a Senior Customer Lifecycle Marketing Manager to oversee customer engagement from onboarding to retention. Key Responsibilities Manage post-signup customer lifecycle marketing, focusing on onboarding, re-engagement, and retention Develop and maintain a comprehensive customer communications strategy across various channels Collaborate with Customer Success to create reporting deliverables and enhance customer satisfaction Required Qualifications 5+ years of experience in Lifecycle Marketing or Product Marketing, preferably in a SaaS environment Experience in building end-to-end customer journeys with a blend of creativity and data-driven strategy Proficiency in HubSpot or similar platforms for multi-channel program deployment Strong collaboration skills to align messaging and customer experience across teams Ability to write compelling copy and manage light design work for effective storytelling

Apr 2, 2025 - 17:51

A company is looking for a Senior Customer Lifecycle Marketing Manager to oversee customer engagement from onboarding to retention. Key Responsibilities Manage post-signup customer lifecycle marketing, focusing on onboarding, re-engagement, and retention Develop and maintain a comprehensive customer communications strategy across various channels Collaborate with Customer Success to create reporting deliverables and enhance customer satisfaction Required Qualifications 5+ years of experience in Lifecycle Marketing or Product Marketing, preferably in a SaaS environment Experience in building end-to-end customer journeys with a blend of creativity and data-driven strategy Proficiency in HubSpot or similar platforms for multi-channel program deployment Strong collaboration skills to align messaging and customer experience across teams Ability to write compelling copy and manage light design work for effective storytelling