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Senior Manager, CTV
A company is looking for a Senior Manager, CTV to enhance their Connected TV media strategy. Key Responsibilities Lead CTV media buying efforts, optimizing CPMs and negotiating premium inventory deals Develop data-driven media strategies to enhance CTV spend for conversions and sales Collaborate with the data science team to measure CTV impact through refined attribution models Required Qualifications 5+ years of experience in CTV media buying or programmatic advertising Bachelor's degree preferred Expertise in CTV inventory, DSPs, and programmatic dynamics Proven success in optimizing campaigns for both digital and offline conversions Technical proficiency in tracking pixels and impression analysis
A company is looking for a Senior Manager, CTV to enhance their Connected TV media strategy.
Key Responsibilities
Lead CTV media buying efforts, optimizing CPMs and negotiating premium inventory deals
Develop data-driven media strategies to enhance CTV spend for conversions and sales
Collaborate with the data science team to measure CTV impact through refined attribution models
Required Qualifications
5+ years of experience in CTV media buying or programmatic advertising
Bachelor's degree preferred
Expertise in CTV inventory, DSPs, and programmatic dynamics
Proven success in optimizing campaigns for both digital and offline conversions
Technical proficiency in tracking pixels and impression analysis