User Acquisition Director

A company is looking for a Director of User Acquisition and App Store Optimization. Key Responsibilities: Develop and implement user acquisition strategies across paid media and App Store Optimization to drive growth Lead performance marketing efforts and optimize campaigns through A/B testing and audience segmentation Manage and mentor a team while collaborating cross-functionally to enhance marketing performance and user experience Qualifications: 10+ years of experience in user acquisition, growth marketing, or performance marketing, preferably in B2C or mobile apps Expertise in incrementality testing and measuring the incremental impact of marketing Strong knowledge of paid media buying, SEO, ASO, and affiliate marketing Proficiency in Google Analytics, AppsFlyer, Looker, and A/B testing frameworks Exceptional leadership skills with a proven track record of building high-performance teams

Apr 23, 2025 - 06:33

A company is looking for a Director of User Acquisition and App Store Optimization. Key Responsibilities: Develop and implement user acquisition strategies across paid media and App Store Optimization to drive growth Lead performance marketing efforts and optimize campaigns through A/B testing and audience segmentation Manage and mentor a team while collaborating cross-functionally to enhance marketing performance and user experience Qualifications: 10+ years of experience in user acquisition, growth marketing, or performance marketing, preferably in B2C or mobile apps Expertise in incrementality testing and measuring the incremental impact of marketing Strong knowledge of paid media buying, SEO, ASO, and affiliate marketing Proficiency in Google Analytics, AppsFlyer, Looker, and A/B testing frameworks Exceptional leadership skills with a proven track record of building high-performance teams