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Vice President of Programmatic Strategy
A company is looking for a Vice President, Programmatic Strategy & Operations. Key Responsibilities Define and implement the overall programmatic strategy aligned with business goals Collaborate with cross-functional teams to develop pricing models and technical solutions Direct reporting and analytics initiatives for programmatic platforms to optimize performance metrics Required Qualifications At least 15 years in digital advertising, with a minimum of 8 years in programmatic strategy Demonstrated success in programmatic video, OTT, and CTV environments Solid understanding of audience targeting and the programmatic ecosystem Experience with header bidding technologies and server-side implementations Familiarity with bid-related metrics and programmatic data interpretation
A company is looking for a Vice President, Programmatic Strategy & Operations.
Key Responsibilities
Define and implement the overall programmatic strategy aligned with business goals
Collaborate with cross-functional teams to develop pricing models and technical solutions
Direct reporting and analytics initiatives for programmatic platforms to optimize performance metrics
Required Qualifications
At least 15 years in digital advertising, with a minimum of 8 years in programmatic strategy
Demonstrated success in programmatic video, OTT, and CTV environments
Solid understanding of audience targeting and the programmatic ecosystem
Experience with header bidding technologies and server-side implementations
Familiarity with bid-related metrics and programmatic data interpretation
