Category Strategy Manager

A company is looking for a Manager, Category Leadership. Key Responsibilities Leverage Consumer Panel data to identify shopper trends and synthesize multi-source data into actionable insights Collaborate with Category Management teams to create consumer selling stories and provide shelving recommendations Drive insights on innovation and brand growth, fostering a data-driven decision-making culture across teams Required Qualifications Minimum Bachelor's Degree in Marketing, Social Science, or Business Administration; Master's preferred Significant experience in FMCG with a background in large matrix environments Expertise in syndicated data platforms (e.g., Nielsen, Circana, Numerator) Experience in developing retail customer plans using shopper insights and analytics Familiarity with shopper insights methodologies and digital commerce analytics

Apr 5, 2025 - 03:05

A company is looking for a Manager, Category Leadership. Key Responsibilities Leverage Consumer Panel data to identify shopper trends and synthesize multi-source data into actionable insights Collaborate with Category Management teams to create consumer selling stories and provide shelving recommendations Drive insights on innovation and brand growth, fostering a data-driven decision-making culture across teams Required Qualifications Minimum Bachelor's Degree in Marketing, Social Science, or Business Administration; Master's preferred Significant experience in FMCG with a background in large matrix environments Expertise in syndicated data platforms (e.g., Nielsen, Circana, Numerator) Experience in developing retail customer plans using shopper insights and analytics Familiarity with shopper insights methodologies and digital commerce analytics