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Digital Marketing Program Manager
A company is looking for a Digital Marketing Program Manager who will lead and optimize A/B testing and personalization programs for clients. Key Responsibilities Own the experimentation process by collaborating with strategy, engineering, QA, design, and analytics teams Write detailed test requirements and create annotated mockups for seamless execution Serve as the primary point of contact for clients, managing program progress and insights Required Qualifications Experience writing requirements for engineers and web development projects Strong project management and multitasking skills across cross-functional teams Solid understanding of UX/UI principles and web development processes CRO experience, specifically with A/B testing, personalization, or website optimization Growth marketing experience, including paid media, SEO, and retention strategies (preferred)
A company is looking for a Digital Marketing Program Manager who will lead and optimize A/B testing and personalization programs for clients.
Key Responsibilities
Own the experimentation process by collaborating with strategy, engineering, QA, design, and analytics teams
Write detailed test requirements and create annotated mockups for seamless execution
Serve as the primary point of contact for clients, managing program progress and insights
Required Qualifications
Experience writing requirements for engineers and web development projects
Strong project management and multitasking skills across cross-functional teams
Solid understanding of UX/UI principles and web development processes
CRO experience, specifically with A/B testing, personalization, or website optimization
Growth marketing experience, including paid media, SEO, and retention strategies (preferred)