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Engagement Marketing Manager
A company is looking for an Engagement & Retention Marketing Manager. Key Responsibilities Design and manage behavior-driven, cross-channel campaigns to drive enrollment and improve program engagement Leverage data to create personalized messaging and audience segments for diverse member groups Collaborate with cross-functional teams to identify gaps in the member journey and ensure campaign alignment with business objectives Required Qualifications 3+ years of experience in a Lifecycle or email marketing role with proven success in conversion and retention Skilled in developing lifecycle strategies and analyzing campaign performance Proficient in email tools, HTML, and channel-specific best practices Exceptional organizational skills with the ability to manage multiple priorities in a fast-paced environment Team-oriented mindset with a track record of building strong partnerships and optimizing campaigns
A company is looking for an Engagement & Retention Marketing Manager.
Key Responsibilities
Design and manage behavior-driven, cross-channel campaigns to drive enrollment and improve program engagement
Leverage data to create personalized messaging and audience segments for diverse member groups
Collaborate with cross-functional teams to identify gaps in the member journey and ensure campaign alignment with business objectives
Required Qualifications
3+ years of experience in a Lifecycle or email marketing role with proven success in conversion and retention
Skilled in developing lifecycle strategies and analyzing campaign performance
Proficient in email tools, HTML, and channel-specific best practices
Exceptional organizational skills with the ability to manage multiple priorities in a fast-paced environment
Team-oriented mindset with a track record of building strong partnerships and optimizing campaigns