Engagement Marketing Manager
A company is looking for an Engagement & Retention Marketing Manager.
Key Responsibilities
Design and manage behavior-driven, cross-channel campaigns to drive enrollment and improve program engagement
Leverage data to create personalized messaging and audience segments for diverse member groups
Collaborate with cross-functional teams to identify gaps in the member journey and ensure campaign alignment with business objectives
Required Qualifications
3+ years of experience in a Lifecycle or email marketing role with proven success in conversion and retention
Skilled in developing lifecycle strategies and analyzing campaign performance
Proficient in email tools, HTML, and channel-specific best practices
Exceptional organizational skills with the ability to manage multiple priorities in a fast-paced environment
Team-oriented mindset with a track record of building strong partnerships and optimizing campaigns
A company is looking for an Engagement & Retention Marketing Manager.
Key Responsibilities
Design and manage behavior-driven, cross-channel campaigns to drive enrollment and improve program engagement
Leverage data to create personalized messaging and audience segments for diverse member groups
Collaborate with cross-functional teams to identify gaps in the member journey and ensure campaign alignment with business objectives
Required Qualifications
3+ years of experience in a Lifecycle or email marketing role with proven success in conversion and retention
Skilled in developing lifecycle strategies and analyzing campaign performance
Proficient in email tools, HTML, and channel-specific best practices
Exceptional organizational skills with the ability to manage multiple priorities in a fast-paced environment
Team-oriented mindset with a track record of building strong partnerships and optimizing campaigns