Engagement Marketing Manager

A company is looking for an Engagement Marketing Program Manager who will oversee the creation and optimization of marketing campaigns to drive member enrollment. Key Responsibilities Lead the end-to-end creation and execution of multi-channel member outreach campaigns Write, edit, and test copy tailored to engage different population segments Identify new growth or engagement opportunities based on campaign data and audience behavior Required Qualifications 5+ years of marketing experience, including campaign execution and performance optimization Strong copywriting skills, particularly for conversion-focused campaigns Data-driven approach with experience in testing and extracting performance insights Experience in tailoring messaging to diverse populations and demographics Aptitude for managing multiple work-streams and deadlines effectively

May 16, 2025 - 00:26

A company is looking for an Engagement Marketing Program Manager who will oversee the creation and optimization of marketing campaigns to drive member enrollment. Key Responsibilities Lead the end-to-end creation and execution of multi-channel member outreach campaigns Write, edit, and test copy tailored to engage different population segments Identify new growth or engagement opportunities based on campaign data and audience behavior Required Qualifications 5+ years of marketing experience, including campaign execution and performance optimization Strong copywriting skills, particularly for conversion-focused campaigns Data-driven approach with experience in testing and extracting performance insights Experience in tailoring messaging to diverse populations and demographics Aptitude for managing multiple work-streams and deadlines effectively