![Building A Digital PR Strategy: 10 Essential Steps for Beginners [With Examples]](https://buzzsumo.com/wp-content/uploads/2023/09/Building-A-Digital-PR-Strategy-10-Essential-Steps-for-Beginners-With-Examples-bblog-masthead.jpg)
![How One Brand Solved the Marketing Attribution Puzzle [Video]](https://contentmarketinginstitute.com/wp-content/uploads/2025/03/marketing-attribution-model-600x338.png?#)
Entrepreneur in Residence
A company is looking for an Executive in Residence (EIR) focused on SaaS, CPG, and product innovation. Key Responsibilities Lead market opportunity analysis to identify trends and pain points in the CPG product innovation space Develop and execute a comprehensive product vision and go-to-market strategy, ensuring alignment with market demands Build and lead a high-performing team while fostering a culture of innovation and collaboration Required Qualifications Proven track record of entrepreneurial success in technology startups, preferably in B2B SaaS or retail Deep expertise in building software platforms and understanding the CPG ecosystem Experience in identifying market opportunities and driving scalable growth strategies Strong leadership skills with a passion for improving product development processes Bachelor's degree in business, engineering, computer science, or a related field; MBA or advanced degree is a plus
A company is looking for an Executive in Residence (EIR) focused on SaaS, CPG, and product innovation.
Key Responsibilities
Lead market opportunity analysis to identify trends and pain points in the CPG product innovation space
Develop and execute a comprehensive product vision and go-to-market strategy, ensuring alignment with market demands
Build and lead a high-performing team while fostering a culture of innovation and collaboration
Required Qualifications
Proven track record of entrepreneurial success in technology startups, preferably in B2B SaaS or retail
Deep expertise in building software platforms and understanding the CPG ecosystem
Experience in identifying market opportunities and driving scalable growth strategies
Strong leadership skills with a passion for improving product development processes
Bachelor's degree in business, engineering, computer science, or a related field; MBA or advanced degree is a plus