Marketing Analytics Director

A company is looking for an Associate Director of Marketing Analytics. Key Responsibilities: Develop and execute a comprehensive marketing analytics strategy aligned with business goals Utilize media mix modeling to analyze marketing channel effectiveness and measure campaign performance Translate complex data findings into compelling stories for non-technical stakeholders Required Qualifications: 7+ years of experience in marketing analytics with a focus on advanced analytics and campaign performance measurement Proven track record of leading high-performing analytics teams for at least 5 years Expertise in media mix modeling and advanced analytics techniques Extensive experience in predictive modeling, statistical analysis, and data mining techniques Ability to partner with internal teams to integrate analytics into broader marketing strategies

Mar 17, 2025 - 07:15

A company is looking for an Associate Director of Marketing Analytics. Key Responsibilities: Develop and execute a comprehensive marketing analytics strategy aligned with business goals Utilize media mix modeling to analyze marketing channel effectiveness and measure campaign performance Translate complex data findings into compelling stories for non-technical stakeholders Required Qualifications: 7+ years of experience in marketing analytics with a focus on advanced analytics and campaign performance measurement Proven track record of leading high-performing analytics teams for at least 5 years Expertise in media mix modeling and advanced analytics techniques Extensive experience in predictive modeling, statistical analysis, and data mining techniques Ability to partner with internal teams to integrate analytics into broader marketing strategies