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Marketing Analytics Director
A company is looking for an Associate Director of Marketing Analytics. Key Responsibilities: Develop and execute a comprehensive marketing analytics strategy aligned with business goals Utilize media mix modeling to analyze marketing channel effectiveness and measure campaign performance Translate complex data findings into compelling stories for non-technical stakeholders Required Qualifications: 7+ years of experience in marketing analytics with a focus on advanced analytics and campaign performance measurement Proven track record of leading high-performing analytics teams for at least 5 years Expertise in media mix modeling and advanced analytics techniques Extensive experience in predictive modeling, statistical analysis, and data mining techniques Ability to partner with internal teams to integrate analytics into broader marketing strategies
A company is looking for an Associate Director of Marketing Analytics.
Key Responsibilities:
Develop and execute a comprehensive marketing analytics strategy aligned with business goals
Utilize media mix modeling to analyze marketing channel effectiveness and measure campaign performance
Translate complex data findings into compelling stories for non-technical stakeholders
Required Qualifications:
7+ years of experience in marketing analytics with a focus on advanced analytics and campaign performance measurement
Proven track record of leading high-performing analytics teams for at least 5 years
Expertise in media mix modeling and advanced analytics techniques
Extensive experience in predictive modeling, statistical analysis, and data mining techniques
Ability to partner with internal teams to integrate analytics into broader marketing strategies