Marketing Analytics Director
A company is looking for a Marketing Analytics and Operations Director to lead data-driven marketing efforts and manage operational systems for measuring success. Key Responsibilities Design and implement real-time tracking and develop a Multi-Touch Attribution model for marketing performance evaluation Create measurement plans, analyze SEO performance, and manage media campaign performance to optimize marketing effectiveness Oversee lead management processes, improve the mar-tech stack, and ensure compliance with data privacy regulations Required Qualifications 10 years of experience in digital marketing analytics Expertise with measurement platforms such as Google Analytics and data visualization tools like Tableau Experience with marketing data and analytics tools, including SEMRush and Salesforce Account Engagement Strong SQL and advanced Excel skills are preferred Hands-on experience with marketing automation platforms
A company is looking for a Marketing Analytics and Operations Director to lead data-driven marketing efforts and manage operational systems for measuring success.
Key Responsibilities
Design and implement real-time tracking and develop a Multi-Touch Attribution model for marketing performance evaluation
Create measurement plans, analyze SEO performance, and manage media campaign performance to optimize marketing effectiveness
Oversee lead management processes, improve the mar-tech stack, and ensure compliance with data privacy regulations
Required Qualifications
10 years of experience in digital marketing analytics
Expertise with measurement platforms such as Google Analytics and data visualization tools like Tableau
Experience with marketing data and analytics tools, including SEMRush and Salesforce Account Engagement
Strong SQL and advanced Excel skills are preferred
Hands-on experience with marketing automation platforms
