Marketing Analytics Operations Manager
A company is looking for a Senior Marketing Analytics & Operations Manager.
Key Responsibilities
Measure and benchmark marketing activity outcomes and recommend adjustments to marketing strategy
Manage budget planning and oversee the marketing technology stack to support overall marketing objectives
Establish scalable processes for campaign execution, lead management, and monitor MQL progress
Required Qualifications
Experience with marketing automation and CRM tools, particularly Salesforce and Eloqua
Understanding of campaign management processes, including attribution and measurement
Experience in developing and optimizing complex marketing campaigns across various channels
Strong analytical skills with a focus on data-driven insights and decision-making
Relevant BA/BS degree with experience in a marketing operations role
A company is looking for a Senior Marketing Analytics & Operations Manager.
Key Responsibilities
Measure and benchmark marketing activity outcomes and recommend adjustments to marketing strategy
Manage budget planning and oversee the marketing technology stack to support overall marketing objectives
Establish scalable processes for campaign execution, lead management, and monitor MQL progress
Required Qualifications
Experience with marketing automation and CRM tools, particularly Salesforce and Eloqua
Understanding of campaign management processes, including attribution and measurement
Experience in developing and optimizing complex marketing campaigns across various channels
Strong analytical skills with a focus on data-driven insights and decision-making
Relevant BA/BS degree with experience in a marketing operations role